A reader emailed me about yesterday’s post on Mocavo, asking why I wanted to find out how this new search engine planned to earn money. She felt it absolutely was rude to ask about money.
Well, maybe it is actually. I’m gonna keep asking, though, about every site I prefer. Since if there’s a very important factor I’ve learned on the net, it’s this: Hardly anything costs nothing.
Google isn’t free. You’re trading a slice of your privacy to make use of it. That’s not much of a knock against Google; I personally use a number of their products, and i also like them perfectly. But asking myself, “How accomplishes this for-profit company make money when it’s providing me with one of these free services?” led me to look into and know what I’m providing them with to acquire that online free stuff. I’m making a well informed decision to make use of those tools, as well as taking steps to manage the quantity of knowledge I allow them to have.
Facebook isn’t free either. In reality, if you’re on Facebook and also you aren’t paying close attention to the way that they earn money, you’re nuts. I take advantage of Facebook, however i be sure I maintain of what they’re doing with my information. I don’t trust that Zuckerberg kid one bit.
Another concern We have about free sites is stability. I’ve noticed a lot of companies previously year roughly who may have started offering free hosting to your family tree. That’s great. Prior to spend hours building yours, though, it seems like best if you ask: How are many people making profits? Are they backed my venture capital, angel investors, or a rich uncle? Are those people who are bankrolling this thing likely to desire a return on their investment sooner or later? When they don’t see one, don’t you imagine they will often pull the plug? Are you able to begin to see the work you’ve placed into your internet family tree disappear if those sites can’t make enough money to meet their investors? Since you can’t get it both ways. You could have a site that lasts quite a while, or you could have a site that doesn’t make money from you one of many ways or another…but not both. Prior to spend hours entering yourself and your info on both living and dead people, you may want to ponder how it will be used. Marketers are going to pay a good deal for demographic info on living people. If you’re entering your entire living family’s dates of birth, wedding anniversary, kids’ names, etc. with a “free” site, ensure you are super clear regarding how that will be used, now and in the future. That’s not to imply you shouldn’t use those sites. Make absolutely certain you’re making informed choices.
There are also sites that get started free, but don’t find yourself like that. Increase your hand once you know anybody who submitted their loved ones tree to RootsWeb, then got mad when Ancestry bought them and made the trees available simply to individuals with subscriptions. The Huffington Post was built largely by writers who worked at no cost, and therefore are now furious as the owner has sold the website to AOL for any cool $315 million. The truth is, building websites with content users have generated at no cost (and making money at the same time) is definitely a hot topic lately. Lots of people have figured out available customers to make the site more valuable and after that sell it.
From the comments on yesterday’s post about Mocavo, the site’s owner, Cliff Shaw, has suggested twice that I submit the websites I want Mocavo to index. Now, notwithstanding my belief that sites on the internet needs to be indexed if the search engines is going to be valuable, I may choose that I want to spend submitting “genealogy” sites for Mocavo, to ensure that I will help to make it more valuable when he sells it (while he has with sites he’s owned in past times). I certainly contribute lots of other dexkpky12 content to sites I personally use regularly (Twitter, Facebook, blogs, forums, etc.), so that’s actually not really a stretch whatsoever. But I know how those sites generate profits from my contributions, and that i don’t think it’s unreasonable to question how Mocavo can do exactly the same. Regardless of whether I Actually Do contribute sites…what’s to state that they are free? Reader Debi commented on yesterday’s post the only result she’d found was one for e-Yearbook, which isn’t free whatsoever. Are paid sites now submitting themselves for inclusion? Can nefarious operators build websites filled with spammy affiliate links after which submit them for inclusion? What is the process for guarding against that kind of thing? Are sites purchasing google search placement on Mocavo? How would we understand if we didn’t ask?
I am hoping Mocavo makes money (because I feel success in genealogy is good for the entire field, and also since the owner is apparently a guy through the genealogical community, by using a history within this “neighborhood”…not some random stranger). I would like to know the way it would do so. In the search-engine world specifically, where making profits continues to be this kind of challenge recently, this looks like an acceptable question if you ask me.
Maybe it can be rude to inquire how companies generate profits. Maybe I’m an absolute weenie for asking (and this wasn’t my intention at all; I just though this became this type of obvious, softball question that this company can copy-and-paste a response). But I’ve been on the web long enough to find out that it’s always smart to ask.