Contemplating starting a blog? Blogging is an excellent thing to get involved with and can bring about all kinds of great opportunities. Before you dive right in, it’s worth firstly going for a take a step back and thinking of a few essential things.
Listen up. Starting a blog is pretty easy, but getting it right is much more difficult and there are several decisions to produce as you go along. Listed here are 12 things you must know even before you start up a blog:
1. Self-Hosted WordPress Blog
You may be wondering about the most suitable choice for how do i start a blog. Will you create a WordPress blog, or would a platform like Blogger suffice? How about something like SquareSpace or Wix?
In my opinion, a self-hosted WordPress blog (ie. WordPress.org) is definitely and away the best choice.
There are several main reasons for this:
Firstly, a self-hosted WordPress blog gives you complete ownership and control of all you do. There are millions of themes and plugins for WordPress, while it’s also great to understand that nobody will come along one day and destroy your site since it ‘breaks’ some form of rule. That’s a big trouble with many platforms!
When you have installed WordPress (it’s free and most hosts allow you to install it with just a few clicks), you can essentially do whatever you decide to like. You’ll should spend a certain amount of cash on hosting and a domain name, but those could be found pretty cheaply.
2. Create a Brand
To develop a prosperous blog and be noticeable from the crowd, you must work to produce a distinctive brand. This simply means choose a very specific niche and attempting to establish a brand that actually talks to your audience.
The thing that makes a brandname?
Well, it demands a number of things such as the name, logo, visual imagery, the tone/personality of the writing, the person experience, and the like. Take into consideration great bloggers like Seth Godin. You generally know specifically what you’re getting when you visit his blog – and that’s what you should do, too.
To reach your goals, you have to stand above the audience and speak to your audience. What’s your niche? What do you need to be referred to as? What’s the personality of your blog will be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You can have the best looking blog on the planet, nevertheless it doesn’t matter a jot in the event the content articles are crap!
To reach your goals and keep people coming back for more (that is surely what every blogger wants), your posts needs to be premium quality and deliver on just what you’ve promised.
Ensure each post is well researched and it has a precise point. Ensure it is interesting to learn by injecting a little bit of your own personal personality into each post – or tell stories to take it alive.
Remember: content is king, so make sure it’s just like it are able to be!
4. Blog Regularly
Blogging regularly is actually important. If you want how to make a blog to have any type of impact, you simply cannot go weeks or months without creating a post!
When you put in place your site, it’s easy in the first place great intentions and boast about how exactly you’re going to make a fresh post six times weekly. But unless you’re superman/woman, the reality is that staying on a schedule that way is utterly unrealistic.
To offer yourself the very best chance of success, be realistic about how exactly often you’re gonna post and set up a schedule to satisfy that goal. You might like to map out your site content beforehand then utilize a post scheduler to share it in your blog on a given day.
5. Visual Content is Key
Visual content articles are becoming an ever-bigger section of the blogging world. I’m discussing videos, graphics, photos, infographics, etc.
Be sure every single post you are making contains some sort of visual content. It really helps to bring your blog alive and can greatly increase the number of those who click to your site – especially from social media marketing.
Not a graphic designer whizz kid? Don’t worry! A tool like Canva costs nothing and super easy to use, or you might outsource it to a design professional.
6. Connect With Other Bloggers
It’s easy to see other blogs as competitors, however you should actually examine them for your friends. Experience tells me that your success often depends upon connecting with some other bloggers and making yourself known to the true secret players inside your niche.
Comment on their blogs and participate in the conversation. Share their posts on social media marketing. Create a relationship using them and acquire on the radar! Believe me, it’ll really help the likelihood of success.
7. You Have To Build an e-mail List
Imagine having the capacity to send 500 individuals to your new article in just minutes, or having the ability to instantly send targeted traffic to an offer you’re promoting as an affiliate.
In case you have an e-mail list, there is the capacity to do all of this and more!
You’ve probably heard the expression “the money is in the list” – and i also can absolutely and categorically inform you that it’s the honest truth. If you’re starting a fresh blog, be sure you begin to build an e-mail list from day 1.
8. Purchasing Advertising
There are many great free ways to get targeted traffic to your site. You may focus on SEO and acquire traffic from Google. You can write guest posts for other blogs, or use social media marketing to discuss relevant content and have new followers.
But while free methods are wonderful, it’s also worth considering paid methods like Facebook advertising. If you it right, you may achieve your goals much quicker and very quickly get in touch with new people.
Anything of warning: Don’t throw a lot of capital with the wall and hope it sticks! Set a small budget (e.g. $20) and test the water to find out if the system functions.
9. Responsive Design is essential
The days are gone when most people browsed the world wide web on their desktop computer. Nowadays, it’s exactly about smartphones and tablets.
If you’re planning to create a brand new blog in 2017, please, please, PLEASE ensure it is responsive and easily viewable on smart phones! It’ll make your viewing experience a lot better for the visitors, and possesses certain SEO benefits, too.
10. Know about Increasing Security Threats
When starting a blog, it’s very important to adopt security seriously. Blogs are at risk of hackers and other online threats, so it’s absolutely vital to consider steps to safeguard your blog as much as possible. Trust me, you don’t want the irritation of sorting out a hacked blog because it may be a complete and utter pain inside the arse!
Firstly, make certain your blog and plugins will almost always be updated and running the most recent versions. This consists of the WordPress installation, your theme and each and every plugin.
Secondly, make sure you use a basic WordPress security plugin to assist guard against common threats and obtain alerted in the event the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very most popular.
11. You have to Think About SEO
Where do you go if you’re looking for information? Typically, the reply is Google, so you’d be absolutely CRAZY to disregard it as being a traffic source.
In order to get visitors from Google, you need to think of Search Engine Optimisation (SEO). I really could write a whole book about this subject, for the time being you only need to get the 30deyypky right.
Base each blog post around a specific keyword – and be sure to feature that keyword several times within the post. Don’t overdo it!
Furthermore, it’s worth installing an SEO plugin like Yoast SEO. It is a free tool that gives you the cabability to optimize your site easily and quickly.
12. Blogging is tough Work
Finally, it’s crucial that you understand that blogging is difficult work.
Many individuals dream of putting together how to start your own blog and achieving instant overnight success, but the truth is that it’s bloody hard work and requires consistent effort over years and years. If you’re happy to place the effort it, it’s definitely worth it though and literally has the power to change your life.