Sonic Drive-In, more often called Sonic, is an American drive-in fast-food restaurant chain located in Oklahoma City, Oklahoma. Since August 31, 2016, 3,557 restaurants were in 45 Usa states. In 2011, it had been ranked 10th in QSR Magazine’s rankings in the top 50 quick-service and fast-casual restaurant brands from the nation. Noted for its use of carhops on roller skates, the corporation annually hosts a competition to look for the top skating carhop in its system. In addition, it hosts, with Dr Pepper, an inside competition between drive-in employees.
Although Sonic has operated ever since the early 1950s, Sonic Corp. incorporated in Delaware in 1990. It offers its corporate headquarters in Oklahoma City; the headquarters building features Sonic hours inside an adjacent building. Its stock trades on NASDAQ using the symbol SONC. Company restaurants are owned and operated by Sonic Restaurants, Inc., a wholly owned subsidiary. Total 2011 revenues were around $546 million with net income of $19 million.
Sonic’s menu includes hamburgers and French-fried potatoes, in addition to onion rings, corn dogs, chili dogs and breakfast toaster sandwiches. Drink options include fizzy drinks, slushes, and milkshakes. Customers can combine various drinks and flavors to make a large number of possible drink combinations. Soft ice cream desserts include sundaes and banana splits.
With a standard Sonic Drive-In, a buyer drives in to a covered drive-in stall, orders through an intercom speaker system, and possesses the food delivered by way of a carhop. Most drive-ins also provide patio seating, and many have drive-thru lanes.
Following World War II, Sonic founder Troy N. Smith Sr. returned to his hometown of Seminole, Oklahoma, where he became employed as a milkman. He chosen to work delivering bread because bread had not been as heavy as milk. Soon afterwards, Smith purchased the Cottage Cafe, a bit diner in Shawnee, Oklahoma. Eventually, he sold it and opened a rapid food restaurant, Troy’s Pan Filled with Chicken, about the edge of town. In 1953, Smith went in with an organization partner to get a five-acre parcel of land who had a log house and a walk-up root beer stand, already named the most notable Hat. The 2 men continued using the operation in the root beer stand and converted the log house right into a steak restaurant. After understanding that the stand was averaging $700 per week in the sale of root beer, hamburgers, and sausages, Smith decided to target the more-profitable root beer stand. Also, he bought out his business partner.
Originally, Top Hat customers would park their automobiles anywhere about the gravel car park and walk as much as place their orders. However, on a trip to Louisiana, Smith saw a drive-for the reason that used speakers for ordering. He suspected which he could increase his sales by controlling the parking and getting the clients order from speakers at their cars, with carhops delivering the foodstuff towards the cars. Smith borrowed several automobiles from the friend who owned a second hand-car lot to build a layout for controlled parking. He also had some so-called “jukebox boys” come in and wire an intercom system in the parking lot. Sales immediately tripled. Charles Woodrow Pappe, an entrepreneur, chanced upon the Shawnee drive-in and was impressed. He and Smith negotiated the first franchise location in Woodward, Oklahoma, in 1956, based on nothing but a handshake. By 1958, two more drive-ins were built, in Enid and Stillwater.
Upon learning that this Top Hat name was already trademarked, Smith and Pappe changed the name to Sonic in 1959. The newest name dealt with their existing slogan, “Service with all the Speed of Sound”. After the name change, the 1st Sonic sign was installed in the Stillwater Top-Hat Drive-In; this became the 1st of three Sonics that would eventually take place in Stillwater. The first Sonic to transport the first sign was demolished and renovated in May 2015. Although Smith and Pappe were being required to help open new franchise locations, no real royalty plan was in place. The pair decided to have their paper company charge an extra penny for each Sonic-label hamburger bag it sold. The proceeds would then be split between Smith and Pappe. The first franchise contracts under this plan were drafted, but nevertheless no joint marketing plan, standardized menu, or detailed operating requirements were in place.
Sonic’s founders formed Sonic Supply like a supply and distribution division from the 1960s. Under Smith, longtime franchise holders Marvin Jirous and Matt Kinslow were hired to run the division. In 1973, Sonic Supply was restructured as a franchise company that was briefly named Sonic Systems of America, which provided franchisees with equipment, building plans, and basic operational instructions. Because the company grew in to a regionally known operation in the 1960s and 1970s, the drive-ins were mainly in small towns in Oklahoma, Texas, Kansas, New Mexico, Missouri, and Arkansas. In 1967, the year Pappe died, there have been 41 drive-ins. By 1972, this number had risen to 165, and through 1978, 1,000.
In 1977, the business established the Sonic School for manager training. Franchisees operated many of the drive-ins and often made the shop manager a business partner, even to this present day.
In 1983, the company’s board of directors hired C. Stephen Lynn as president, and, in 1984, Lynn hired J. Clifford Hudson, legal counsel, to head the legal department. Under Lynn, Sonic along with its major franchisees begun to encourage the creation of local-advertising cooperatives which had been developed with the leadership of Keith Sutterfield as Advertising Manager and then as V.P. of advertising by which Sutterfield created a field structure to use the franchisees. New franchises started to expand the business into new areas and redevelop markets that had been unsuccessful previously. These developments, along with a significant advertising campaign featuring singer and actor Frankie Avalon, resulted in significant growth as well as a new image that will make Sonic a nationally recognized name. In 1986, Lynn, with a small grouping of investors, completed a $10-million leveraged buyout and took the corporation private. The subsequent year, Sonic moved its offices to leased space at 120 Robert S. Kerr Avenue in downtown Oklahoma City and begun to assume a better profile in the community.
During the mid-1990s, Sonic opened 100-150 new restaurants a year. Beginning in 1998, Sonic began a retrofit program, called “Sonic 2000”, to redesign and update all 1,750 stores within its chain to what was known as a “retro-future” look.
Celebrating its 50th birthday in 2003, Sonic briefly added the Birthday Cake Shake for the menu. As an element of the anniversary celebration, Pickle-O’s made another appearance like a recurring item. Development milestones celebrated inside the 2000s are the opening of your 3,000th Sonic Drive-In in Shawnee, Oklahoma, dexgpky14 the 3,500th Sonic Drive-In in the Chicago market (Algonquin, Illinois). In October 2004, President Pattye Moore stepped to hang out with her family. On June 28, 2005, helped by new menu items and increased advertising exposure, Sonic Corp. reported double-digit increases in net income and revenue inside the third quarter that year. On January 5, 2005, the company did start to roll out card readers in the drive-in stalls at its 544 company-owned restaurants at the end of January that year. In 2007, the business opened its first restaurants in the Northeastern Usa, in New Jersey.
In 2009, Sonic partnered with DonorsChoose.org over a collaborative effort, Limeades for Learning, the chain’s first systemwide cause marketing initiative. Public school teachers request needed supplies and materials and Sonic customers vote on the way to allocate over $500,000 each autumn. From the first 3 years of your program, Sonic as well as its franchisees donated a lot more than $2 million and impacted learning in excess of 111,000 students nationwide.
In September 2009, Omar Janjua joined the corporation as president of the restaurant operating subsidiary, Sonic Restaurants, Inc. (“SRI”) and a lot more recently was appointed as executive vice president of operations for Sonic Industries.
In January 2010, Sonic announced that they would begin switching to cage-free eggs, gestation crate-free pork, and chickens killed using controlled-atmosphere stunning methods rather than traditional shackling and water-stunning.
Despite growth into new markets beyond the brand’s traditional footprint, the corporation was hit hard by the recession of 2008-2009. In 2009, the emblem had multiple quarters of declines in same-store sales the very first time in recent memory.[clarification needed] Plans to bring Sonic to Alaska have not visit fruition. On October 26, 2015, All Food Menu Prices opened its first Rhode Island location in Smithfield, reporting to obtain received 500 orders on its opening day.
Sonic reformulated its popular soft-serve ice cream to fulfill the FDA guidelines that define what constitutes real frozen goodies and introduced Real Frozen Goodies on May 17, 2010. Several new hot dog items were also introduced in June 2010 and February 2011.
Craig Miller was hired as chief information officer for Sonic in January 2010. In June 2010, Danielle Vona was hired as chief marketing officer.
In late 2010, Sonic announced it was ending its 17-year relationship with advertising agency Barkley. A small grouping of specialized agencies were selected to represent the company, and then in early 2011, the San Francisco-based Goodby Silverstein & Partners was named since the new creative agency to the company.
In June 2011, the first location beneath the name Sonic Beach was opened in Homestead, Florida. An additional location, opened in Ft. Lauderdale, Florida, in November 2011, lacks the typical drive-in stalls because of its beach-side location. Both locations include outdoor seating and flatscreen televisions. A third location was opened in Miami Gardens across from Hard Rock Stadium. The fourth location was opened January 2014 in Lauderhill.
Combined with the traditional menu items, Sonic Beach also offers several new items including popcorn shrimp, Philly cheesesteaks, and pulled pork sandwiches. Sonic Beach also serves beer and wine.
Sonic ran its first television advertisement in 1977. Through the early 1980s, actor Tom Bosley was featured within the company’s commercials. One of the company’s most memorable promotional initiatives, which ran from 1987 to 1993, featured Frankie Avalon. In May 1999, the corporation began a fresh campaign featuring the type Katie the Carhop.
Sonic was also included in NASCAR. The organization contracted with Richard Childress Racing in late 2000 to be an associate sponsor for Dale Earnhardt, Sr. through the 2001 NASCAR Winston Cup Series season. After Earnhardt was killed on the last lap of the Daytona 500, the organization continued its sponsorship regarding his replacement driver Kevin Harvick, through the end from the 2003 season.
In 2004, the organization became more widely known nationally by advertising in television markets countless miles from its nearest franchise.Improvisational actors T. J. Jagodowski and Peter Grosz became proven to American television viewers from the “Two Guys” combination of commercials. Similar group of ads to the company have featured other duos of improvisational performers, including Molly Erdman and Brian Huskey, Katie Rich and Sayjal Joshi, and Emily Wilson and Tim Baltz. During 2010, national auditions were held as well as a new group of commercials began airing, many of which featured carhops from Wisconsin and Austin, Texas.
Sonic happy hour gives you great drive-in fastfood. They have classic fastfood items including hamburgers, Fried potatoes, onion rings, corn dogs, sausages and even more, for less expensive than normal. Such things as half off and $.99 specials that can’t be beat! So, if you are planning an extended trip, don’t worry, specials is ready to serve you featuring its delicious and mouthwatering menu. Enjoy its menu for even less during their happy hour.